on doing just a few important things - including keeping close to the customer, creating a culture of openness, adopting a mindset of flexibility and inquiry, and collaborating creatively. Seven chapters cover it all: Why innovation is necessary, Innovative traits and thinking skills, Characteristics of an innovative culture, Understanding and focusing on the customer, The process of innovation, Techniques for creative collaboration, Basic techniques for getting started. Plus, each chapter contains additional sections that suggest ways to practice innovation, highlight a book or video that explores the chapter's theme, summarizes key points and presents questions for taking the pulse of your organization. In no time, you'll learn what innovation looks like and the mindsets that facilitate innovation. You'll understand how to create an organizational environment that moves innovation forward and how the customer must be the center of innovation efforts. You'll also explore the processes through which ideas become marketable products and services, gain ideas that will aid groups in making innovation happen and discover new arenas in innovation to look for in the future.